Bringing Amitabh Bachchan’s voice to Alexa involved two huge technological challenges for Amazon. The voice had to sound exactly like Bachchan’s, since it’s a voice that Indians recognise only too well. As Manoj Sindhwani, vice-president of Alexa Speech at Amazon, says, “My mom’s a big fan of Mr Bachchan. I was worried that if there was even a single flaw, I would not hear the end of it.”

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