Ahead of IPL, Paytm’s gaming unit Paytm First Games, the joint venture between Paytm and Alibaba’s AG Tech, has roped in former Indian cricketer Sachin Tendulkar as its brand ambassador. It will also spend Rs 300 crore on marketing, 50% of which will be spent during the T20 league starting on Saturday, as it aims to reach a total of 100 million users during the cricketing event.

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